North Center Neighborhood

The Lab - Informal Focus Groups

The Lab - Website Usability Testing

The Lab - Audience Dial Tests

Client Viewing Center

The Lab

MLAB is a multi-functional, high-tech research facility, fully equipped to support a wide range of conventional and advanced research techniques.

Amenities:

The Lab (19’ x 17’)

The Lab––our testing room––was designed for high performance and flexibility. Our portfolio of technology options and room configuration choices can easily satisfy even the most particular study design needs, from traditional focus groups and Web site usability testing to non-traditional, in-home styles and settings. The Lab can also accommodate up to 20 respondents for large audience dial tests.

• Focus Groups and IDIs
• Web Site Usability Testing
• Audience Dial Tests

Viewing Center (14’ x 11’)

With comfortable, tiered stadium seating for up to ten and the latest AV technology plus WiFi and high-speed Internet, MLAB’s viewing center puts clients in the thick of things.

Client Lounge  (14’ x 9’)

The adjacent client lounge is amply equipped to meet the needs of busy professionals, with closed-circuit television, PC and printing station, and a photocopier. MLAB also has a professional chef available for fine dining options at very reasonable prices.

Capture, Communicate and Report:

A study doesn’t end when the participants leave; it unfolds. MLAB’s high-end digital video and audio recording and transcription services ensure complete capture of every moment and expression in a variety of formats for easy sharing. To save even more time and to produce the cleanest product possible, MLAB also provides comprehensive editing services.

Video Editing - Focus Group Discussions

• Tell a Story by Organizing and Editing Focus Group Videos
• Highlight Project Findings with Key Discussion Clips
• Capture Non-Verbal Cues and Let The Consumers Speak For Themselves

Transcriptions

• Focus Group / IDI / Telephone Interview Transcription
• Quick and Accurate Turnaround
• Available in MSWord .doc, Notepad .txt, and Adobe PDF Formats

To reserve a project with the new MLAB facility or for more information, please click here.